Etsy shop makeover

Has anyone not heard of online craft and vintage superstore Etsy by now?  Photographs sell products on Etsy.  Descriptions help.  If you don’t have strong photos, you won’t have strong sales, or get into galleries, fairs or heaven.  Okay, you might still get into heaven, but not artist nirvana.

Artist Susan Wosk enlisted my help to transform her Etsy shop.  She paints Mexican picture frames and fills them with whimsical images. They’re three dimensional, tin wall niches with protective glass over the pictures. Very fun, and also very challenging to photograph. Many cameras can’t focus correctly on glass. Plus, the reflections that make glass so beautiful can create glare, hot spots or confusing reflections.  But not to fear, my Canon T3 camera is here, uh, there!

Holy Nichos!  Pansy garden frameHere’s the old photo of the pansy flower frame.  It’s colorful and focused with no glare or hot spots (easier said than done) but the background is too cluttered and it would look better lighter (IMHO).

For the new photo I used white foamcore for the background (no ironing required), propped the frame up with a small bowl so it wouldn’t look distorted, and shot it with a large f stop for better depth of field.

Holy Nichos!  Pansy garden frame

I still had to take some blue out of the background and up the saturation in Photoshop, but it only took a couple of minutes.

I think you’ll agree it’s a much cleaner, more professional photo.

I like white backgrounds because they really let the product stand out without adding colors.  In the next example the turquoise tablecloth made the top of the sacred heart nicho look turquoise, rather than the green it really is. That could upset someone who bought it sight unseen, over the internet.

Sacred Heart by Holy Nichos!Sacred Heart by Holy Nichos!
For the new shot, rather than shooting head on, I tilted the nicho to create a diagonal line that draws the eye and adds a sense of movement.

I’d love to transform your Etsy shop too. Don’t have one? I can help you set it up. Shoot me an email – Stacey

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